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A New Brand

Inspired by popular culture in nineties America and incorporating West Cost themes, discover the A New Brand (aka ANB) collection. Established in London in 2021 the brand pays homage to classic American Iconography with playful ‘ARTY’ and ‘COUCH’ motifs instead of the traditional Army and Coach that is found on the apparel. Manufactured in Portugal the clothing has a super-soft cotton composition for unwavering quality and is pigment-dyed and then stonewashed in order to achieve a vintage overall aesthetic to remain synonymous with the label's ethos. The brand elevates wardrobe staples with an array of t-shirts, sweatshirts and hoodies all featuring altered perspective iconography for a contemporary look. For innovative tongue-in-cheek designs that push the boundaries of modern clothing shop the A New Brand range.
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