Living Proof

We are rooted in innovation. Living Proof was created in 2005 by an unlikely mix of editorial hairstylists and elite professors from MIT University. As a science-first brand, everything we do begins in our very own lab with the singular desire to deliver products that solve hair problems, never conceal. With 20 formula patents and 150+ awards won, Living Proof serves as a pioneer in the prestige haircare space. By continually investing in next-generation innovation, Living Proof helps tackle concerns for all different hair types.