MSGM was born in 2009 with the partnership of Paolini Group and the creative Massimo Giorgetti. Interpreting the latest fashion trends in a kaleidoscopic and artist way, the free-spirited brand offers cutting-edge modern clothing and shoes following the brand's mission: ‘Never look back, it's all ahead'. Catching the attention of youth culture, the acclaimed brand has collaborated with renowned artists Maurizio Cattelan and Nico Vascellari to create innovative collections. Wear a vibrant MSGM dress, t-shirt, jumper or coat featuring the brand's signature stripes and prints.

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