Founded by Eudald Luis in 2016, Perseverance London blends both modern femininity with historic vintage touches for an innovative aesthetic made with the modern women in mind. With a broad selection of references from London style picks or elements of high-fashion publications, such as inspiration from true style icons seen on glossy pages. Discover draped pieces to accentuate your silhouette, gathered waists and pleated flowing skirts. Browse a plethora of bold colour tones, prints and metallic numbers that compliment your figure for a lust-worthy overall look. The style secret to make the wearer feel like her own leading lady is signature shapes and fabrics that will flatter body frame, the wearer can be her own muse. For true decadence this season shop the Perseverance London range.

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